Adaaye was born from a deep-rooted love for timeless elegance and effortless charm. Founded by Ayushi, a passionate creator with an eye for detail and a heart that beats for fashion, Adaaye is more than just a clothing brand—it's an expression of grace in every thread.
What began as a dream to blend contemporary silhouettes with traditional sensibilities has grown into a label that celebrates women who carry culture with confidence. Each collection at Adaaye is thoughtfully crafted, merging fluid fabrics with refreshing designs, perfect for resort moments, festive celebrations, or everyday elegance.
With a focus on modern suits, coords, and resort wear, Adaaye reimagines Indian wear for the woman who is rooted yet free-spirited. Inspired by the rhythm of seasons and the colors of life, our pieces are designed to make you feel beautiful—inside and out.
At Adaaye, we don’t just design clothes; we tell stories—of heritage, modernity, and the beauty of being uniquely you.
Welcome to Adaaye.
Where every outfit speaks your style.
What began as a dream to blend contemporary silhouettes with traditional sensibilities has grown into a label that celebrates women who carry culture with confidence. Each collection at Adaaye is thoughtfully crafted, merging fluid fabrics with refreshing designs, perfect for resort moments, festive celebrations, or everyday elegance.
With a focus on modern suits, coords, and resort wear, Adaaye reimagines Indian wear for the woman who is rooted yet free-spirited. Inspired by the rhythm of seasons and the colors of life, our pieces are designed to make you feel beautiful—inside and out.
At Adaaye, we don’t just design clothes; we tell stories—of heritage, modernity, and the beauty of being uniquely you.
Welcome to Adaaye.
Where every outfit speaks your style.